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Toto Wolff Preparing to Divest Shareholding Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has guided the Mercedes team to historic achievements in F1

Mercedes team principal Toto Wolff is engaged in advanced talks to sell a portion of his shareholding in the Mercedes Formula 1 team.

The deal estimates Mercedes at £4.6bn – a record for a Formula 1 squad – following McLaren was appraised at £3.5 billion in a change of corporate structure last September.

The Austrian executive, who holds one-third of the Mercedes F1 operation, would sell a stake approximately 5%.

The 53-year-old would stay on as team principal and chief executive officer should the deal proceed.

Shareholder Structure

Remaining partners in Mercedes F1 are Mercedes and chemicals giant Ineos Group, who both hold one-third of the enterprise.

A Mercedes spokesperson said: "We will be making no official statement on this. The management structure of Mercedes F1 stays unchanged, and all three partners are dedicated to the ongoing success of Mercedes-Benz in F1."

Valuation Growth

This arrangement signifies a substantial rise in value of the Mercedes team since Ineos Group bought its share for £208 million in 2022.

The rise demonstrates the expansion in valuations of Formula 1 outfits recently as a consequence of the growing popularity of the sport around the world.

This was also seen in the box-office performance of the Formula 1 film featuring Brad Pitt, which was released in summer 2023 and earned more than $630m (£458m) at the box office.

The film represents Pitt's most successful film and the most successful sports movie ever released.

Present Standings

Mercedes are second in the constructors' championship, trailing McLaren Racing, with three races remaining in the current championship.

Mercedes' primary racer George Russell has won 2 of the 21 races this year and is in fourth place in the individual standings after McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team won a unprecedented eight straight constructors' championships and seven driver championships, six for Lewis Hamilton and one by Nico Rosberg, from 2014 and 2021.

About the author

Kyle Holder

A technology strategist with over a decade of experience in digital innovation and open-source platforms, passionate about sharing practical insights.

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